NetGalley: A Primer

18 07 2012

So about six months ago I wrote about NetGalley, what it was, and how you can use it. There are two issues with this post: one, some parts of the post have become outdated as NetGalley has updated, and two, it wasn’t the easiest, IMO, to read or understand. So I present to you today, NetGalley: A Primer, which will hopefully be more up-to-date and easier to understand.

What is NetGalley?

The best explanation probably comes from Netgalley’s own home page: NetGalley delivers secure, digital galleys to professional readers. If you are a reviewer, blogger, journalist, librarian, bookseller, educator, or in the media, you can use NetGalley for FREE to read and request titles before they are published.

Essentially NetGalley is a place where publishers can put secure, digital galleys (also called E-ARCs) online for readers, reviewers, librarians, bloggers, and the like to read and review.  The galleys are all secured and protected, and are only available on the site for a limited amount of time. (for instance a galley goes up in June and expires in August) The service started in 2008 and has since become extremely popular, with hundreds of publishers and authors using the site. If you want a full, comprehensive list of publishers that use the website, you can view Netgalley’s list here.  Many librarians, bloggers, reviewers, journalists, booksellers, educators, and the like really enjoy using the site, and say that it is a great way to get online digital ARCs. How do I join?Well, joining is fairly simple. Simply click the yellow Post-It note in the top header of the website. This Post-It note reads “Sign In or Register”.

sorry the picture is small. click to make bigger.

Once you click on the Post+It note, a new screen appears. If you are interested in registering, simply look at the side that reads “Join NetGalley, it’s free”. Below that is a small form that you are required to fill out that asks for your email, your name, country, and a login and password. *Also if you put in your role as a librarian, NetGalley asks for your ALA member number, but it is not required*

Once you fill out this form, the site welcomes you and asks you to check your email, where there is a required verification message that must be checked.

The email is fairly simple, just a link to click that redirects you to the website (basically a way to make sure that you aren’t a spammer). Once you have checked your email, you can go right ahead and start exploring NetGalley! So what can one do on this website, exactly?

Your Profile and why you need to fill this out (trust me, it helps)

One of the first things you should do once you have been verified is fill out your profile. You can get to your profile by clicking the “My Profile” button in the left sidebar.

Once you click on “My Profile” you fill out your contact information, such as your name, address, state, country, and email, as well as your web page, blog, or Twitter profile.

After you put in your contact information, you can create your Public Bio. Your Public Bio is basically all of the information about yourself that you want publishers to know. For instance, if you run a blog, but a link on there and display your info and stats (if you want). If you’re a librarian, bookseller, or teacher, write about the place you work and how you use ARCs. It’s essentially an open canvas for whatever you’d like to write about.

You can also add a picture and list what genres you enjoy reading. There is also a box to write down your biography and information. 

But there’s something pretty important about this bio, as silly as it seems. This bio is how publishers decide whether or not you will gain access to advanced reader’s copies. Yeah. It’s important. Publishers have different requirements for who they give the galleys to — for instance, they only give to librarians and booksellers, or you need to be a prominent blogger, etc, etc — and you can read the requirements here. So to have the best chance at getting the most galleys, make sure that your bio explains who you are, gives links to any websites such as blogs, etc. You can also check the publisher requirements if you’re curious what biographies publishers are looking for.

Onto the galleys  & searching for books

So you’ve registered, gotten your public bio filled out, it’s time to look for galleys that you would be interested in reading. NetGalley offers you three ways to look through the galleys in their catalog: by searching by publisher, by recent (newest titles), or by genre.

For the purposes of this post, I’m going to use examples from the browse catalog by genre section, specifically the “Teens and YA” section.

The catalogs are organized in a fairly easy to read and understand way. There’s the picture of the book, the title, the author, the publisher, and a short, one – or -two line description. You can scroll through the pages to find new books and read about them. I’ll use Tiffany Schmidt’s Send Me a Sign, which is available on NetGalley at the time of this post (7/16/12) as an example.

You can see we have the title, the cover, the author, and the publisher. Below this is the pub date, ISBN, and the genres that the book falls into. The next part of this (tiny) snippet shows the first few lines of the book blurb. However, the book blurb cuts off and doesn’t tell us the “whole story”. So if you want more information, you need to click on “more info.” More info is just what it says:  more information about the book.

The information below (which is copy-pasted from NetGalley, as I was unable to take a screenshot of it) gives more information on Send me a Sign.

  Go to Catalog

Title: Send Me a Sign
Publisher: Bloomsbury Children’s Books
Imprint: Walker Books for Young Readers
Pub Date: October 02, 2012
ISBN: 9780802728401
Author: Tiffany Schmidt
URLs:
Author website :
Category:
FICTION – JUVENILE: Other

Edition Information
Print Editions:

Format: Hardcover
Publication Date: October 02, 2012
Pages: 384
Trim Size: 5 1/2″ x 8 1/4″
ISBN: 9780802728401
List Price: $16.99 USD

Marketing Copy

 

This A-lister has it all…the grades, the boys, and the friends. But can she survive “the Big C?”

Mia is always looking for signs. A sign that she should get serious with her soccer-captain boyfriend. A sign that she’ll get the grades to make it into an Ivy-league school. One sign shedidn’t expect to look for was: “Will I survive cancer?” It’s an answer her friends would never understand, prompting Mia to keep her illness a secret. The only one who knows is her lifelong best friend, Gyver, who is poised to be so much more. Mia is determined to survive, but when you have so much going your way, there is so much more to lose. From debut author Tiffany Schmidt comes a heart-wrenching and ultimately uplifting story of one girl’s search for signs of life in the face of death.

TIFFANY SCHMIDT lives in Pennsylvania with her saintly husband, impish twin boys, and a pair of mischievous puggles. She’s not at all superstitious . . . at least that’s what she tells herself every Friday the 13thSend Me a Sign is her first novel. http://www.tiffanyschmidt.net

 

You can see that once again we have the basics — title, author, ISBN, etc. Just what we had before in the other section. But there is a new addition here:  what the print edition will look like. These give us more information on what the amount of pages will be, etc, etc. Another thing that can be found in some NetGalley books is how the publisher will market the book, but that information is not found here. However, this section tells how the publisher will market and promote the book: will they promote to bloggers, give out ARCs at conferences, etc, etc.
This section is essentially details, but these details can be important to know and have.
The next section is the marketing copy that shows the full blurb, which was only hinted at on the NetGalley catalog page. The last section is about the author, and gives their bio and website. This again is more details and information.
One other thing that can be mentioned (and isn’t mentioned here) is reviews, or the reviews that the book has recieved. These can be from professional journals or blurbs from other authors.
So here’s what you should expect in about every NetGalley book’s full description: the basics (title, author, ISBN), what the print edition will look like, marketing, the full copy, and reviews. Some books will have all of these, others will not.
So now I want to request this galley, what do I do?
Look back up at Send Me a Sign. Next to the book title is a button that says “request”. What do you do if you want to request a book? Hit that button. I’m serious. It’s that easy.
All you have to do is hit the button. When you click this button, essentially you’re saying, “I’d like to read this, please consider me to let me read the book”.
Once you hit the button, another pop-up box comes up, telling you that your request has been processed, and if you are accepted the publisher will send you an email.
This is how the system works: when you submit a request, NetGalley sends your request to the publisher. They then can look at your stats and bio (this is why the bio is important!) and decide if they want you to have the galley. When they make their choice — yes or no — the publisher sends you an email telling you their answer.
This is the email from Bloomsbury for my request of Send Me a Sign. You’ll see that they said yes, but they also added a few specific details about when they want reviews going up and ask you to pay close attention to the archive date on the galley. Make sure, when you get these emails, that you pay close attention to what the publisher’s requests are.
Of course, you might not always get the “okay” from the publishers. If you do, it’s usually because of something with your bio, in my experience (so pay attention to that). If you do get dismissed, don’t feel disappointed. Try updating your bio if that’s the issue and request again, or try requesting another book.
If your request is approved, you can go to the home page of NetGalley and get your book by clicking on its title.
A couple more miscellaneous things — read now & auto-approve
There are also two other things to note about NetGalley: read now and auto-approve.
Read now is when you don’t have to send a request to the publisher. The publisher automatically accepts your request, without needing to approve it, and you can automatically read the book. This is not as common but it seems to be coming more popular with publishers who want to get their galleys to the most people possible.
Auto-approve is when a publisher automatically gives you access to all of their titles. Any title you request from  that publisher will automatically be accepted and you will again be able to read the book immediatly, without any approval or emails. Here’s an example of an auto-approve email:
This can be pretty handy.
and that’s the end
Well, this post is almost 2,000 words and I think I’ve said my piece. So do you have any other NetGalley tips and tricks? Leave them in the comments.
 

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My Life Next Door by Huntley Fitzpatrick

29 05 2012

 

 

 

 

A gorgeous debut about family, friendship, first romance, and how to be true to one person you love without betraying another

“One thing my mother never knew, and would disapprove of most of all, was that I watched the Garretts. All the time.”

The Garretts are everything the Reeds are not. Loud, numerous, messy, affectionate. And every day from her balcony perch, seventeen-year-old Samantha Reed wishes she was one of them . . . until one summer evening, Jase Garrett climbs her terrace and changes everything. As the two fall fiercely in love, Jase’s family makes Samantha one of their own. Then in an instant, the bottom drops out of her world and she is suddenly faced with an impossible decision. Which perfect family will save her? Or is it time she saved herself?

A dreamy summer read, full of characters who stay with you long after the story is over.

 

 

 

I am a complete unabashed lover of all things contemporary, and when I first heard of My Life Next Door I was excited. The book had a great concept — a girl in love with a boy, looking out her window and wishing that she had his life — and while it seemed a bit too much on the romance end for my tastes I was excited when I recieved an ARC for review.

Samantha Reed has the perfect life — or she should have the perfect life. Her mother is a high ranking senator, she has great friends, she’s popular, she has a good job. But she doesn’t care. Next door live the humongous family of the Garrets, with a gaggle of children. The Garrets are loud, they’re noisy, they’re somewhat obnoxious and often ridiculed for having so many children. And for Samantha, in her sort of own little world that’s supposedly perfect, this noise is what she dreams of — something that is so different from her house’s silence. So she watches the Garrets every night, admiring their chaos. When she starts to become closer to Jase — a hot Garrett near her age — she becomes more aquainted with the family and starts to leave her silent world. But of course, tragedy strikes and she must decide which family will help her.

One of the reasons I was so interested in reading My Life Next Door was the family aspect. (And I just checked when I added the book; Goodreads tells me September — wow). I love family stories, learning about a family’s own little subculture and their quirks and habits. My favorite parts of the plot were probably when Samantha intracted with all the Garrets. The Garrets are such a family; they argue and fight and have a “talking stick” to navigate family discussions. The people in the family are so realistic too — George is basically the quintessential preschooler, Dusty and the younger  brothers are elementary school personified, Jase and the older brothers are high school exactly, Alice is the college student.

When I read these scenes, I couldn’t help but smile — they seemed so realistic and the characters seemed like real people. They seemed like someone you would see in your neighborhood and talk to.

In other regards to the plot, I felt that the subplots were a bit finicky. The main subplots are Samantha’s fight with her best friend and her mother’s attempt to become reelected. Neither of these subplots ever seemed very developed and they both ended, for me, in very predictable ways. The mother’s plot is that she is dating a skeevy man working on her campaign and while I felt that she seemd realisticly engrossed in politics, I guessed what would happen right away. With the friendship plot Samantha and her best friend Nan have had a bit of a falling out — this plot seemed more cliche to me, as this same storyline (while important) has happened in many, many other good books. Both of the subplots seemed kind of shoved into the book, thrown in to add more “spice” to the story, and they seemed to detract from the main points of the story: the families and the (ah-ha) romance.

This review is already over five hundred words (long reviews ftw) and I haven’t even mentioned the romance. (Of course I wouldn’t discuss the romance for 556 words). The romance is the key selling point of the book. It isn’t the family or the politics or the best friend stories. While the family aspect is important, and the politics and best friend subplots also have their own importance, the main thing that this book has been marketed as is a

“ya contemporary teen romace, guareenteed to take your breath away”

and, yeah, that’s a cliche descriptor, but will it sell books? Will people go OMG I want my breath taken away and snatch up this book for $17.99 at their bookstore or online? Yes. But in terms of My Life Next Doorromance, this may not be the best descriptor. I felt that there was hardly any romance. There was romance, but it didn’t “take my breath away” and I felt like the book was really more about family then romance.

Jace and Samantha are in a relationship, and they are happy, and their romance is sweet — kissing and the “next level” — but I never really felt it. I never really felt those sparks and that love. It was sweet and happy and I would give the book to someone who enjoys romance, but for me I never felt their love. To be honest, I felt the love of the mom and her boyfriend more.

This book is Fitzpatrick’s debut novel, and she is a very strong writer. The writing was clear and easy to read, with a strong voice for Samantha.

I think that this would be a good book for readers interested in romance, but it would also be a good read for those interested in family stories. The book is a strong debut and I’m interested to see what Fitzpatrick writes next.

3 stars.

—–

I received this book as an ARC from Penguin.





The Ash-Born Boy

15 05 2012

So a few months ago Victoria Schwab emailed a bunch of bloggers and said she had an awesome project, and today I’m here to reveal the awesome project!

Introducing

(in all caps and bolded of course)

THE ASHBORN BOY — a free prequel/novella

The Ashborn Boy is a prequel to Victoria’s novel The Near Witch. She says that she gets a lot of questions about who Cole was before he came to near, so here’s the answer! Victoria decided to write a prequel to the book and Disney Hyperion (her publisher) has posted it on their site. AND, because Victoria is awesome, she will always make a spot for the novella on her site if the book ever leaves the DH site. The best part: the book’s free! (Say what? Yes, you can read it for free online, and it will always be free! Hurrah!)

Now, with further ad0,

THE ASHBORN BOY.

Before he came to Near…

Before he met Lexi…
Before they faced the witch…
Who was the boy named Cole?

Follow us to Dale, a city on a hill, where in a matter of days fire will devour everything. Meet the Lord and Lady, and their son, the boy destined to inherit all…until everything turns to ash.

It’s time to learn the truth behind the stranger’s story.

Link to view the site: http://un-requiredreading.com/books/the-ash-born-boy

Sounds great, huh? The good thing is that you can read it without having read The Near Witch and you can read it after reading the book for a better insight into the story. Also, c’mon, it’s 6o-some pages — it would make for a quick and easy read, not to mention that it is FREE!! I think that this is a great idea and I always love reading a good prequel/short story based around familiar characters. Make sure to check out the site and if you want, add the book on Goodreads. Happy reading, and great idea Victoria.





The Merits of E-Galleys

16 04 2012

For many, many years, publishers have distributed galleys or advanced readers’ copies to readers, whether they be teachers, bloggers, librarians, or reviewers. The Story Siren has a great post explaining the ins and outs of ARCs and what they are here. The format of ARCs has worked well for a while. But a new way to reach readers with galleys has started. E-galleys, or a way of reading a galley on your computer.

The most popular of these sites is NetGalley. NetGalley allows you to read books on your computer using Adobe Digital Editions (you can download Digital Editions free from http://www.adobe.com/) and then write reviews of the novels and submit them to publishers. To get to read these books, you must send a request to the publisher. The publisher can choose or deny your request. If the publisher accepts your request, you can download the galley in a file-protected document and the document will enter into your Adobe Digital Editions files.

Here’s a more detailed explanation from NetGalley:

Remember, you must be logged into NetGalley in order to request a galley. After you log in, make sure to fill in your Profile and Public Bio, so publishers know who you are and what you do. The information in your bio is what publishers see when deciding to approve your galley requests. Check the Publisher Approval Preferences page for guidance. And don’t forget to indicate if you are a member of any Associations, like the ALA or ABA (under Account Information).
*HINT* In your Profile, the “Company” should not be the same as your first and last name, or else publishers might not be able to see your Public Bio when you request titles. Please at least put an underscore (example: first_last) to avoid the issue. Thanks!
After you hit the REQUEST button in the NetGalley catalog, your request will be sent to the publisher, and you will receive an email notification if your request is approved or denied. If approved, the galley will be in your NetGalley account. Depending on what options the publisher allows, you can view the galley as a PDF or EPUB, on your Kindle, Sony Reader, Kobo, Nook, iPad/iPhone (through the Bluefire Reader app), Android (through the Aldiko Book Reader app) or other device, or using NetGalley’s web-based reader. See our Device Guide for details!
Please note: NetGalley readers will need to download Adobe Digital Editions (it’s free) in order to view certain galleys. Download it now!
You are under no obligation to finish reading a title or write a review. If you do choose to write a review, you can use NetGalley to send the review with the publisher. Your review is shared with the publisher as a courtesy — but the content and publishing rights for that review belong solely to you. NetGalley does not post or publish your review — instead, we are providing an “electronic tear-sheet.” Most publishers will appreciate if you also include a link or other information with the review that says where the review will be published. You can also use NetGalley to let the publisher know that you are declining to review.
Get it? So NetGalley allows publishers to choose titles they want promoted, send them to reviewers, and the reviewers will write reviews of the titles. It’s been very succesful with publishers and reviewers. There are 300 publishers using NetGalley so far, and the amount of reviewers doubles each day.
Another thing I would like to mention is the “review” screen. This is what happens when you click on a book you are interested in reading. There are two buttons for Netgalley. One is the MORE INFO button, which leads you to the cover copy of the book, some more detailed information concerning print, size, sale date, etc. The second one is REQUEST. By clicking this button, you are essentially saying, “Hey, I wanna read it!” and sending a request to read the book to the publisher.
Here’s an example with one of Flux Book’s Summer 2012 titles, Innocent Darkness by Suzanne Lazear. (The following is copy-pasted directly from Flux Book’s Netgalley page.)
Innocent Darkness

Go to Catalog

Title: Innocent Darkness
SubTitle: The Aether Chronicles #1
Publisher: Flux Books
Pub Date: August 08, 2012
ISBN: 9780738732480
Author: Suzanne Lazear
URLs:
Innocent Darkness : click here
Category:
FICTION – JUVENILE: Science Fiction, Fantasy, & Magic

Edition Information
Print Editions:

Format: Paperback
Publication Date: August 08, 2012
Pages: 408
Trim Size: 5.1875 x 8 IN
ISBN: 9780738732480
List Price: $9.95 USD

Marketing Copy

 

A steampunk faerie tale with romance, danger, and a strong-willed heroine

When spirited sixteen-year-old Noli Braddock and her best friend Steven “V” Darrow take a flying car out for a joyride, neither expects Noli to be sent to reform school to mend her hoyden ways. While at the dreadful school, Noli’s innocent mid-summer’s eve wish summons Kevighn, a mysterious man who takes Noli with him to the Realm of Faerie. At first Noli believes she has been rescued. But the sinister reason behind the handsome huntsman’s appearance quickly become clear-he wants to use Noli as a blood sacrifice to restore his dying world. V, who has secrets of his own, shows up to help Noli escape and return to the mortal realm-but first, they must navigate the dangerous intrigues of the Otherworld.

If they are successful, Noli will live. But if Noli lives, the entire Otherworld civilization will die.

 So, you can see, we have the basics: the title, the author, series title, release date, ISBN number, and the categories that the book is in. This makes up the “information” portion, where you can learn about the basic information of the book. This is just helpful information for reviewers of the book.
Underneath the information is some more information, this time on the format of the book itself. This tells us the book price, the ISBN, the trim size (how big the book is) and and the number of pages — again more information for reviewers. Most of the information here is just helpful information for reviewers to use.
Then we have the marketing copy — the information that tells us what the story is about. This tells us what the book is about and kind of shows you if you want to read the book– like, do you think the book sounds interesting? Or is it just completely lame?
There is another feature called “reviews”. Innocent Darkness does not have this so I’m going to call upon another book (Bad Hair Day by Carrie Harris, Random House, Fall 2012, again copypasted from RH’s Netgalley page).
Reviews

Praise for Bad Taste in Boys:

“Darkly funny, twisted, and sexy.”—Kiersten White, author of the New York Times bestselling Paranormalcy series

“With this laughing, shrieking riot of a debut, Carrie Harris captured my heart . . . and my braaaaiins.”—Andrea Cremer author of the New York Times bestseller Nightshade

These are quotes from authors on the author’s first book. These would probably be the blurb for the books, and I think that Kiersten White’s blurb was also on the cover of Bad Taste in Boys. In this section are reviews and blurbs for the author’s other books, or blurbs/reviews for the title you can request. There might be blurbs or their might be quotes from review journals such as Kirkus, Publisher’s Weekly, and School Library Journal (to name a few) in this space.
Now, what happens after you request a book? The publisher is given notice that you are interested in reading the title. They then can either say yes or no. If they say yes, you will recieve an email that says you can access the title now and you can go back to Netgalley and download the galley. Downloading the galley is simple: go to the book’s review page and instead of “more info” there will now be a “download” button as well as a button to download the title onto a Kindle e-reader.
If they say no, you will receive an email that says you have been denied. You are usually denied if the publisher feels that you don’t meet their review criteria, which is a list of things that they need to know about you before they will allow you to read a title. This could be blog stats, librarian positions, links — every publisher’s is different. You can edit this on your reviewer page, which is like your “about me”. Then you can request the title again and the publisher may allow you to read it.
Another thing that publishers can do is the “read now” button. This button is by some titles and is less common. If you click that you will automatically be allowed to read the title, without having to request — you can simply download the galley and there doesn’t need to be any emails at all.
This is pretty easy to learn and you can go around the Netgalley site if you want to learn more, or leave comments here or send me an email (check out the contact now page) if you want help with anything.
Happy Netgalley-ing!




The Big Six

8 10 2011

Ever heard of the “Big Six”?

“Big Six” isn’t a publishing company or a pen name; instead, it is a term used to describe a group of major publishers. A lot of times, articles will refer to things like “the big six publishers are all in the black” or “the big six publishers had less floor space at the convention.” The Big Six, basically, is a group of publishers that are the largest. Usually they are the largest in terms of authors, money, or books published.

So what publishers are in the Big Six? (All descriptions from this article: Who Are the Big Six?

Hatchette Book Group

Formerly Warner Books (of Time Warner), Hachette was acquired by Hachette Livre, itself a subsidiary of the French media conglomerate Lagardère Group. The publisher is known for a few of its larger imprints – Little, Brown & Company and Grand Central.

HarperCollins

Owned by Ruper Murdoch’s News Corp, HarperCollins is the combination of two other publishing companies (William Collins, Sons and Co Ltd and Harper & Row). Both Harper and Collins were founded in the early 19th century. Today, HarperCollins has around fifty imprints, covering just about every imaginable publishing niche from all over the world.

Macmillan


Founded in 1843 by Daniel and Alexander MacMillan, the company is now currently owned by the German Georg von Holtzbrinck Publishing Group. Residing in the New York City’s Flatiron building, the MacMillan imprints run the gamut from commerical fiction (St. Martin’s Press) through speculative fiction (Tor) and strong literary fiction (Farrar, Straus & Giroux).

Penguin

Owned by the British conglomerate Pearson PLC, Penguin is the second largest trade publisher in the world. Penguin got its start producing high quality paperbacks to be sold through Woolworths and other department stores. Even today, Penguin is still known largely for its classic paperbacks.

Random House

Random House is the largest English-language trade publisher in the world and is a full subsidiary of the German conglomerate Bertelsmann. The Random House American Division is divided into several publishing groups including the Random House Publishing Group, the Knopf Doubleday Publishing Group, and the Crown Publishing Group. Each group has their own set of unique and specialized imprints.

Simon & Schuster

Owned by the CBS Corporation, Simon & Schuster can trace its publishing history back to the 1920s and the dawn of the crossword puzzle. Today, Simon & Schuster publishes around two thousand titles each year through dozens of imprints including Pocket, Free Press, and Scribner.

Obviously, each of these publishers have plenty of imprints and long and storied histories. They’ve published award-winners, bestellers, classics (both old and cult) and launched long and storied careers in publishing and made authors famous.

But there are differences.

Of course, they all publish different kinds of books — depending on what imprints they have. For instance, Macmillan has Tor, a speculative fiction imprint, while HarperCollins has Avon, a romance imprint. And they all have different authors, editors, publishers, and on and on. They’re different.

Commercialization.

Macmillan is less known, for example. There are hundreds of thousands of books they’ve published, and they’ve had plenty of huge authors (Judy Blume, anyone? Yes, she was published by Macmillan first). But now, when I have discussions with people about what publishers they like, I rarely hear it mentioned.

I always hear, though:

Those are three of the largest publishers in the world. But they’re not the largest — Penguin is the second largest trade publisher in the world, and yet people never mention those books. Macmillan, Penguin, and Hatchette (publisher of imprints such as Little, Brown and Grand Central) are rarely mentioned. And I think there’s only one reason why.

Commercialization.

HarperCollins totes their books everywhere; as one of the largest publishers in the world, they have plenty of money for ads. Their ads are featured in magazines, online, TV even. Their authors have huge presence online, with popular blogs and such. For instance, the name “Lauren Oliver” and “Veronica Roth” etc, are famous in the YA world. They’re bestellers; they’re featured all over the interwebtz (Roth’s books even have ads on YouTube now) and on and on.

Simon and Schuster, I believe, has a smaller budget, but that doesn’t stop them. They have huge authors, like Becca Fizpatrick and Karen Katz. They’re known for the quality of their books, as well as their authors. Their ads are smaller, but the books seem more critically well recieved and recommended. People like their many imprints and variety, and S & S is more of a reader-driven imprint. They have less commercialization, focusing more on websites like GoodReads. Still, reader commercialization is another kind of commercialization: getting readers to know about the book and then having them recommend the story.

Random House has quite a few ads, and they’re known for bestsellers: Lauren Kate, Laura Hillenbrand, etc. They have more commercial books, too: Dora, Barney, on and on it goes. They seem to have fewer ads, yet their commercialzation reigns with huge authors, and they can spend millions on online advertising when a besteller comes out.

And then there are the smaller companies.

Macmillan, Penguin, and Hatchette.

Penguin is huge, and their books have won awards. But their advertising budget is smaller, and people don’t know about them as much. They’re one of the largest trade groups, but with smaller commercialzation people are unsure about them.

Macmillan was huge in the 1940s and 1950s, that era, but it’s decreased now. They are a smaller company, and have less money to spend on ads. People don’t know about them as much, as they have fewer well-known authors and books. They’re critically well recieved, but the strategy seems to work less for them  than S & S.

Hatchette is almost completely unknown; people know about Little & Brown and Grand Central, but they don’t know much about the major company. Besides Twilight, the company is almost an unknown. It seems only recongizable by its imprints, not the company, which can be dangerous. Many readers think that the company is Little Brown instead.

All of the companies have commercialization in order to survive, but as this shows, even in major publishing companies there is still a divide.

Have a great weekend.